Last week, Mecomed hosted a distinctive workshop for its members on Private-Public Partnerships (PPP). The main goal of the workshop was to provide an in-depth understanding of PPP various strategic dimensions, business models, as well as execution challenges and alternative solutions, in order to explore the opportunities to contribute to sustainable healthcare systems in the region.
The workshop gathered 45 business leaders from the Medical Technology industry, who have discussed foundations of different healthcare PPP models and their potential deployment in current economic environment. Attendees of the workshop had an opportunity to interact with experts in the PPP domain, with impressive practical experience in the design and execution of various PPP models, including Gordon Prestige, Partner at Baker & McKenzie, Dr. Mark Khayat, consultant at BCG, Dr. Francesco Magro, Head of International Development- Middle East at GSD University and Research Hospitals and Maher Abouzeid, President and CEO- Middle East and Turkey at GE Healthcare.
In his opening remarks, the moderator of the workshop Mazen Nubani, Senior Director, Government Affairs and Policy at Johnson & Johnson Middle East, stated that “MENA region is going through massive changes and recent economic and political factors appear to be accelerating the need for a sustainable economic model, essentially moving from an economy built on vast oil wealth to a diversified economy”. He added, “The demand for healthcare is growing and governments in the region are looking for solutions. Public Private Partnerships, perhaps, can be a way forward”.
A thorough analysis of different PPP models was provided by Gordon Prestige, stressing that a successful PPP model might take several decades to be fully implemented. Dr. Mark Khayat emphasized key factors that play role in making decisions on which models are to be implemented in various scenarios. Later, Maher Abouzeid shared a practical view on deployment of such models in the GCC with Medical Technology industry as one of the key players. A panel of speakers then discussed implications on various geographies and shared examples of successes and failures.
In essence, a variety of factors indicate that given continuously growing needs for affordable quality healthcare, governments are seeking to efficiently manage cost and budget while at the same time moving from a healthcare model that was historically based on access and treatment to one based on prevention and outcomes. The bottom line, governments like business have to make investment choices. Public Private Partnerships give governments the opportunity to more efficiently manage the distribution of their budget while simultaneously meeting their goal to provide the very best of care to the patients.
Mecomed is committed to play an active role in the MENA healthcare arena by connecting the dots together and by engaging all stakeholders on matters of public interest, keeping the patient first, while looking after the industry interest.