General Manager MENA, Greece and Balcans
Ronald is an accomplished and regionally experienced executive with 20+ years of robust business management exposure in dynamic Middle East and European environments, handling complex roles with a global manufacturer and market leader in the medical devices industry. A formidable driver of growth and market-share, he is characterized by change leadership capability, charismatic leadership, and capacity to embrace challenge and adversity.
Ronald’s exceptional competence and strong skill set have been evidenced in his current role of General Manager for MENA, Greece and Balkans with Zimmer Biomet, where he was promoted to consolidate on a record of delivering sustainable sales growth in the region.
Ronald integrated 33 markets with 65 Distributors across the region, and provided inspiring leadership to the expanded team, accommodating a major acquisition in 2015. Change management methodology facilitated the efficacy of the new structure, embedding a positive culture that supported change, cross-functional coordination and enhanced communication.
Ronald is a true advocate for Educating surgeons, and believes this is key in improving patients outcome and elevating the standards of care for patients. In some markets, a huge transformation took into effect as patients started to be treated locally compared to the need to undergo surgeries abroad due to limited expertise of local surgeon community.
Ronald has an Executive MBA from the American University of Beirut and a Business Administration in Marketing from Notre Dame University in Lebanon. Fluent in Arabic, French and English, he is the proud father of three children, keeps fit with morning gym sessions, enjoys following football, travelling and experiencing new cultures.